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JMI Sports, University of Utah Agree to 10-Year Multimedia Rights Deal

JMI Sports

JMI Sports and the University of Utah Athletics have officially announced that they have agreed to a new 10-year partnership for multimedia rights that will officially kick off on July 1st of this year.

University of Utah had previously been with Learfield since 2017, but now prepares for a move to JMI Sports as they also prep to join the Big 12 conference.

“This is an important partnership for the University of Utah as we enter into a new era in our athletics history,” Utah Director of Athletics, Mark Harlan said in an official release. “We are thrilled to join forces with such an innovative company as JMI Sports and CEO Erik Judson, whose leadership and vision align with our aspirations, and position us to grow in this rapidly changing landscape of intercollegiate athletics.”

“Given how competitive the multimedia rights market is right now, we are privileged to be provided the opportunity to partner with the University of Utah Athletics as they continue to evolve into one of the leading athletic programs in the country,” said CEO of JMI Sports, Erik Judson. “The University is on a remarkable trajectory that is supported by great leadership and a tremendous fan base that will help propel this partnership to great heights. Mark Harlan and his team have a bold vision and we are ready to meet their high expectations.”

Utah now joins the University of Kentucky, Notre Dame, University of Pittsburgh, University of Georgia and San Diego State as those within the JMI Sports umbrella.

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